C4 How graphic posts helped a logistics company increase engagement on Facebook.

Logistics company Swift Logistics was faced with the challenge of increasing their audience engagement on Facebook and decided to use image posts to achieve this goal. In this article, we’ll look at how Swift Logistics was able to increase their audience engagement using image posts.

Context:

Swift Logistics recognized the need to improve its social media strategy and use more engaging methods to capture audience attention. Our social media marketing company was hired to develop and execute the campaign.

Key points of success:

1. Creative design: Swift Logistics has developed creative and attractive graphic posts that reflect the key points and benefits of working with the company.
2. Visual representation of services: The company used graphical posts to visually represent their services and processes, which helped the audience to better understand their offering.
3. Informative content: Graphic posts contained information about new services, promotions, special offers and interesting facts about logistics.
4. Planning and regularity: Swift Logistics has developed a schedule for publishing graphic posts, ensuring that they are regularly updated and appear in the subscribers’ feed. 5. Audience Engagement: The company actively interacted with the audience by responding to comments, asking questions and conducting surveys, which stimulated audience engagement.

Results:

Through the use of image posts, Swift Logistics was able to significantly increase their audience engagement on Facebook, attract new customers and improve the perception of their brand. Creative design, informative content and active interaction with the audience were key to the success of this campaign.

Harald Brave

CEO | Founder1

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