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С11 How a culinary chain increased audience engagement through Instagram Reels: Case of the Tasty Moments company

The culinary chain Tasty Moments decided to use Instagram Reels to attract the attention of its audience and increase engagement. In this case study, we will look at how this company used an SMM strategy to achieve its goals. Context: “The ‘Tasty Moments’ company approached us with a request to develop an SMM strategy aimed at increasing audience engagement through Instagram Reels.”


  1. Audience and competitor research: “We conducted an analysis of the target audience and studied the activity of competitors on Instagram Reels to identify the most effective approaches to content creation.”
  2. Developing a content plan: “Based on the research, we developed a content plan that includes a variety of video content: recipes, tips, insights on culinary trends and behind the scenes.”
  3. Create quality content: “We created high-quality and attractive content that matched the interests of the audience and reflected the unique features of the Tasty Moments brand.”
  4. Planning posts and using hashtags: “We developed an optimal posting schedule and used popular and relevant hashtags to maximize the reach of our videos.”
  5. Analysis of results and optimization of strategy: “We regularly analyzed the results of publications, tracked the level of engagement, the number of views and comments, and made adjustments to the strategy based on the data received


Thanks to our SMM strategy, the culinary chain ‘Tasty Moments’ was able to significantly increase the engagement of its audience through Instagram Reels. Attractive content and well-planned posts attracted more subscribers and increased interaction with the existing audience.


This case demonstrates the effectiveness of using Instagram Reels as part of an SMM strategy to increase audience engagement and attract new customers to the culinary network ‘Tasty Moments’.

Harald Brave
CEO | Founder

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