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B9 Market news for marketing and advertising on social networks in May 2024

May 2024 in the world of SMM marketing was marked by many interesting events and trends.

Let’s look at some of them:

1. New features and tools:

  • Instagram Reels: The platform continues to evolve short-form videos by adding new features such as duets, reactions, and templates.
  • TikTok Now: A new feature from TikTok allows users to create real-time videos with friends.
  • YouTube Shorts: YouTube is aggressively promoting its short video platform, competing with TikTok and Instagram Reels.
  • LinkedIn Live: LinkedIn is expanding its live streaming experience to make it accessible to more users.

2. The growing influence of social networks on purchases:

  • Social commerce: More people are shopping directly on social networks using integrated payment features and stores.
  • Live Streaming: Brands actively use live streaming to demonstrate products, conduct master classes and sales.
  • Influencer Marketing: Collaboration with opinion leaders remains an effective tool for promoting products and services.

3. Focus on content marketing:

  • Quality Content: Creating interesting and useful content becomes the key to attracting and retaining your audience.
  • Variety of formats: Texts, images, videos, infographics – using different content formats increases engagement.
  • Personalization: Content tailored to the interests and needs of a specific audience is most effective.

4. Use of artificial intelligence:

  • Targeting tools: AI algorithms help companies target advertising as precisely as possible to the target audience.
  • Chatbots: Automated chatbots provide 24/7 customer support and answer their questions.
  • Data Analytics: AI tools help companies analyze large amounts of data and make better decisions.

5. Trends for the future:

  • Metaverse: Social networks will integrate with virtual worlds, opening up new opportunities for marketing and advertising.
  • Augmented reality: AR filters and interactive elements will be used to create more engaging content.
  • Voice Interfaces: Managing advertising and purchases using voice commands will become more common.


The SMM marketing and advertising market is developing dynamically, offering companies new tools and opportunities to achieve their goals.

To stay ahead of the competition, you need to follow trends and use the most effective approaches.

PS And in the comments, share your forecasts about the development of SMM in the near future!

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