C9 Analysis of a Successful Facebook Contest Campaign: Steps to Success

Running a competition on Facebook is a powerful tool to attract audience attention and increase engagement. Let’s look at a successful example of a Facebook competition campaign from fitness product company Fit & Fab.

Steps:

1. Defining Goals: The company’s goal was to increase brand awareness and attract new followers to the Facebook page.
2. Selecting prizes: The prizes were branded sets of Fit & Fab products, including a water bottle, a fitness bracelet and a discount coupon for the next purchase.
3. Developing Rules:
   • Participants had to complete three simple steps:
   • 1. Follow the Fit & Fab Facebook page.
   • 2. Like and share the competition post.
   • 3. Leave a comment under the post, indicating two friends who might also be interested in the company’s products.
4. Content Creation: Attractive posts were created for the campaign with images of prizes and a description of the conditions for participation.
5. Promotion of the competition: The company used Facebook’s advertising capabilities to spread the word about the competition, as well as partnerships with bloggers and other fitness companies.
6. Interaction with participants: Throughout the entire period of the competition, page administrators actively interacted with participants, answering their questions and thanking them for their participation.
7. Evaluation of results: As a result of the campaign, more than 1,000 new subscribers were attracted to the “Fit & Fab” Facebook page, and the level of audience engagement doubled.

Conclusion:

Fit & Fab’s Facebook competition campaign is a successful example of how social media can be used effectively to achieve business goals. Correctly chosen prizes, clear rules and active interaction with participants allowed us to achieve a significant increase in subscribers and increased brand awareness.

Harald Brave

CEO | Founder1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec