C10 Using LinkedIn Live to attract attention to a company with B2B services: Case of the company «B2B Connect»

LinkedIn Live is a powerful tool for highlighting B2B companies. In this case study, we look at a successful LinkedIn Live campaign by B2B Connect, a B2B consulting and business development company.

Context:

B2B Connect decided to use LinkedIn Live to highlight its services and strengthen its B2B consulting expertise.

Steps:

Content preparation: “Before launching LinkedIn Live, our team developed a detailed content plan that included industry overviews, expert opinions, case studies of successful projects and business development tips.” Step 2: Broadcast Schedule: “We determined the optimal time to broadcast based on audience activity on LinkedIn. This helped us make the most of the platform’s capabilities and attract more viewers.” Step 3: Announcement of broadcasts: “Before each broadcast, we announced on our LinkedIn profiles, used newsletters and announcements to notify the audience about the upcoming event and attract more participants.” Step 4: Interaction with the audience: “During the broadcasts, we actively interacted with the audience, answered questions, asked questions and stimulated discussion. This helped strengthen interaction with our target audience and attract new customers.”

Results:

By leveraging LinkedIn Live, B2B Connect was able to significantly increase its visibility on the LinkedIn platform, strengthen its B2B consulting expertise, and attract new clients.» Conclusion: “Using LinkedIn Live has proven to be an effective tool for attracting attention to B2B Connect and strengthening its position in the market. Properly planned content, active interaction with the audience and regular broadcasts have allowed us to achieve significant results in promoting the business.”