Today I want to share with you the results of a study on the dynamics of advertising budgets on social networks of the 5 largest US companies over the past 10 years (2014-2024).
Company | Field of activity | Budget for advertising on social networks ($ billion) | |||||||||
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | ||
Amazon | Internet trading | n/a | n/a | n/a | n/a | n/a | 8.9 | 10.5 | 12.1 | 13.8 | 15.2 |
Microsoft | Technologies | n/a | n/a | n/a | n/a | n/a | 7.8 | 9.4 | eleven | 12.3 | 13.5 |
Apple | Technologies | n/a | n/a | n/a | n/a | n/a | 8.2 | 9.8 | 11.4 | 12.9 | 14.1 |
AT&T | Telecommunications | 3.8 | 4.6 | 5.4 | 6.3 | 7.1 | n/a | n/a | n/a | n/a | n/a |
Procter & Gamble | Common consumption goods | 4.5 | 5.1 | 5.9 | 6.8 | 7.6 | n/a | n/a | n/a | n/a | n/a |
Social media | 4.2 | 5 | 5.8 | 6.7 | 7.5 | n/a | n/a | n/a | n/a | n/a |
The growing popularity of social networks
Online Orientation: Consumers are spending more and more time online, using social media as a source of information and a shopping channel.
Data analysis shows that SMM advertising is becoming an increasingly important marketing tool for large companies.
The growth of budgets is due to a complex of factors: an increase in the audience, changes in consumer behavior, competition, the proven effectiveness of SMM and the impact of the pandemic.
In the future, we can expect further growth in investment in SMM advertising.
Companies that can effectively use this channel will gain a significant competitive advantage.
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