C3 How local events helped a soda brand gain attention on Instagram

Soda brand Fizzy Delight was faced with the challenge of getting their products noticed on social media and decided to use local events to achieve this goal. In this article, we’ll look at how Fizzy Delight used local events to gain attention on Instagram.

Context:

«Fizzy Delight decided to use the potential of local events to increase their visibility and attract new customers on social media. Our social media promotion company was invited to develop and execute the campaign.»

Key points of success:

1. Organizing Local Events: Fizzy Delight has organized a number of local events such as festivals, fairs and parties where the brand’s products were showcased in an informal and attractive environment.
2. Attracting attention through Instagram: The company actively promoted events through its Instagram account using bright and attractive posts, stories and promotional posts.
3. Interactive Elements: Fizzy Delight offered event participants interactive activities such as raffles, competitions and tastings, which stimulated engagement and content sharing on social media.
4. Collaboration with local communities: The brand actively interacted with local communities and partners, which helped expand its reach and attract new potential customers.

Sample list of local events:

• Festival of sodas and soft drinks
• Party «Fizzy Delight: meeting summer»
• Tasting stand at a local food fair
• Competition «Find the golden can of Fizzy Delight» in the city park
• Sponsoring a local sporting event and providing soda to participants.

Results:

«Through local events and active promotion on Instagram, the Fizzy Delight brand was able to reach a wider audience, increase its popularity and strengthen its position in the carbonated beverage market.»

Harald Brave

CEO | Founder

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