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B4 Unified style of content on social networks

In the modern world of social networks, where a kaleidoscope of pictures, posts and videos reigns, it is becoming increasingly difficult to stand out from the crowd. And here a single style comes to the rescue.


You walk into a clothing store. Things hang chaotically, prices are unreadable, and the sellers are dressed differently. Most likely, you will turn around and go somewhere else.

On social networks everything works the same way. If your account looks like a vinaigrette of different styles, fonts and colors, your followers will quickly become confused and lose interest.

A single style is:

  • Recognition: Logo, colors, fonts – all this creates your visual image , which subscribers will recognize at first sight.
  • Confidence: A thoughtful and harmonious style shows that you care about your business and respect your audience.
  • Engagement: Attractive and stylish posts will attract attention and encourage followers to take action.

But how to create a unified style?

1. Determine your target audience. Who are your subscribers? What are they interested in? What style do they like?

2. Select a color scheme. No more than 3-5 colors that will harmoniously combine with each other.

3. Choose fonts. 2-3 fonts that will be easy to read and match your style.

4. Create a corporate logo. It should be simple, memorable and reflect the essence of your brand.

5. Use templates to design posts. This way you can quickly and easily create beautiful and stylish publications.

And now examples from our experience!

We, SMM agency “Success”, helped company “X” create a unified style on social networks.


  1. Assorted pictures and photos.
  2. Unreadable posts.
  3. Lack of corporate identity.


  1. Attractive and stylish posts.
  2. Recognizable logo and color scheme.
  3. Increase in subscribers by 20%.
  4. Increase in engagement by 30%.

A unified style is not just beautiful, it is effective!

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