C7 U The influence of analytics: contrasting the development paths of two projects

In today’s world, data plays a key role in making strategic decisions and determining the success of projects. In this article we will look at the difference in the development of two projects: one that develops without regular analytics, and another that actively uses analytical data for its development.

1. Project without analytics: Let’s imagine the first project that does not pay enough attention to analytics. In this case, developers and managers make decisions based on intuition or judgment, which can lead to suboptimal results and lost opportunities for improvement. Let’s look at a specific example.

Let’s say this is an online store that doesn’t track conversion metrics such as average check, bounce rate, etc. Without this data, they may miss opportunities to optimize product pages, improve the checkout process and, as a result, increase revenue. As a result, the project may encounter difficulties in attracting new customers and retaining existing ones.

2. Project with regular analytics: Now let’s introduce the second project, which actively uses analytical data for its development. In this case, the team regularly monitors key project metrics and uses the information received to optimize strategy and tactics. Let’s look at how this can affect his success.

Let’s assume that this is an online platform that systematically analyzes user behavior, including time on the site, frequency of visits, page activity, etc. With this data, the team can identify problem areas, identify trends, and suggest improvements to the user experience. This can lead to increased customer satisfaction, increased loyalty and increased revenue.

Quantitative indicators: For a project without analytics: Average failure rate – 60%, Average check – $50, Number of new clients per month – 100. For a project with regular analytics: Average failure rate – 40%, Average check – $70, Number of new clients per month month – 150.

Conclusion: This example illustrates the importance of using analytics in project development. Regular monitoring and analysis of data allows you to make informed decisions, optimize processes and achieve better results. In today’s world, where competition is increasingly intensifying, the use of analytical data is becoming a necessity for the successful development of projects.

Harald Brave

CEO | Founder

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