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C2 Analysis of the campaign to launch advertising on Snapchat: working on mistakes.


The company “SMM Strategy” took on the task of analyzing the campaign for launching advertising on Snapchat, made by previous contractors, and identifying errors that could affect its effectiveness. In this article, we’ll look at key aspects of the campaign, as well as the steps taken to correct errors and improve results. Context: “Bright Ads was asked to undertake a review of a previous contractor’s Snapchat advertising campaign to identify shortcomings and optimize the strategy to achieve better performance.”

Key points of the analysis:

1. Target audience: ◦ An analysis of the target audience was carried out, errors in its definition and segmentation were identified, which led to insufficient relevance of advertising. 2.

Creatives and content: ◦ An assessment of the quality of creatives and content used in the campaign revealed a discrepancy with the formats and audience expectations, as well as a lack of a creative approach. 3. Budget and resource allocation: ◦ Analysis of budget distribution showed irrational use of resources, lack of optimization and cost control. 4. Metrics and reporting: ◦ The analysis of key metrics showed unsatisfactory results, as well as insufficient transparency and timeliness of reporting.

Steps to fix errors:

1. Revisit your targeting strategy: ◦ Additional research was conducted to more accurately identify the target audience and create personalized messages. 2. Updating creatives and content: ◦ New creatives and content were developed that corresponded to the formats and interests of the audience, taking into account previous mistakes. 3. Budget optimization and resource allocation: ◦ The budget was audited and resources were allocated taking into account the most effective channels and methods of promotion. 4. Improved metrics and reporting: ◦ New tools have been introduced to monitor metrics and timely reporting, and more stringent criteria for assessing results have been established.


“Thanks to the analysis and corrective actions taken, our company was able to significantly improve the effectiveness of the Snapchat advertising campaign and achieve better results for our client.”

Harald Brave
CEO | Founder

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