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C14 How a small business attracted customers through TikTok: a success story

TikTok has become a powerful tool for small businesses seeking to attract new customers and increase their audience. In this article, we will look at the successful history of a small business that used TikTok to attract customers and expand its brand.
Faced with a challenge:
Small businesses often face the challenge of attracting new customers in a competitive environment. It may be difficult for them to compete with large companies with large marketing resources.
Analysis of the current state:
Before using TikTok, a small business analyzed its current situation and found out that they needed to attract new customers and increase their brand awareness.
Strategy development:
The business developed a strategy for using TikTok, which included:

  1. Creating original and engaging content that reflected the unique features and values of the brand.
  2. Using popular trends and challenges to attract the attention of the audience and increase the chances of viral distribution of content.
  3. Interact with the audience by answering comments and questions, as well as creating content that responds to the interests and requests of subscribers.
  4. Conducting advertising campaigns to expand the reach of the audience and attract new subscribers.

Using the right tools:

The business has used various TikTok tools such as filters, effects, music tracks and stickers to make its content more interesting and appealing to the audience.

Measurement and analysis of results:

After launching the TikTok campaign, the business analyzed the results and found a significant increase in the number of subscribers and an increase in the number of orders. They also noted an increase in their brand awareness and an improvement in their image in the eyes of customers.

The results obtained:

Thanks to the successful use of TikTok, a small business has managed to attract new customers, increase its audience and improve its brand. They also received additional benefits in the form of increased sales and increased customer loyalty.


“TikTok has become an incredibly powerful tool for us in attracting new customers. We are surprised by the effectiveness of this platform and glad that we decided to use it for our business.” – Alexey Petrov, the owner of a small business.


The success story of this small business confirms that TikTok can be a powerful tool for attracting customers and increasing brand awareness. This example can serve as inspiration for other small businesses looking for new ways of marketing and promotion.

Harald Brave
CEO | Founder

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