{"id":800,"date":"2024-05-03T20:02:30","date_gmt":"2024-05-03T17:02:30","guid":{"rendered":"https:\/\/seowp.maximkuznecov.ru\/?post_type=blog&#038;p=800"},"modified":"2024-05-03T20:08:04","modified_gmt":"2024-05-03T17:08:04","slug":"b12-influencer-marketing-in-2024-new-rules-of-the-game","status":"publish","type":"blog","link":"https:\/\/smmstrategy.com\/es\/blog\/b12-influencer-marketing-in-2024-new-rules-of-the-game\/","title":{"rendered":"B12 Marketing de influencers en 2024: nuevas reglas del juego"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El marketing de influencers se ha convertido desde hace mucho tiempo en una parte integral de las estrategias SMM de muchas empresas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pero en 2024, este mercado est\u00e1 experimentando cambios significativos, <\/strong>dictados por las nuevas tendencias y el comportamiento de la audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En este art\u00edculo, veremos qu\u00e9 ha cambiado en el marketing de influencers este a\u00f1o y c\u00f3mo las marcas pueden adaptarse a las nuevas realidades.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/seowp.maximkuznecov.ru\/wp-content\/uploads\/2024\/05\/b12_content-1.png\" alt=\"\" class=\"wp-image-804\" srcset=\"https:\/\/smmstrategy.com\/wp-content\/uploads\/2024\/05\/b12_content-1.png 1024w, https:\/\/smmstrategy.com\/wp-content\/uploads\/2024\/05\/b12_content-1-300x300.png 300w, https:\/\/smmstrategy.com\/wp-content\/uploads\/2024\/05\/b12_content-1-150x150.png 150w, https:\/\/smmstrategy.com\/wp-content\/uploads\/2024\/05\/b12_content-1-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Cambio de enfoque hacia micro y nanoinfluencers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El p\u00fablico conf\u00eda cada vez m\u00e1s en las opiniones de la gente corriente, por lo que la cooperaci\u00f3n con micro y nanoinfluencers es cada vez m\u00e1s relevante.<\/strong><\/li>\n\n\n\n<li><strong>Estos influencers tienen una audiencia m\u00e1s leal y es m\u00e1s probable que conf\u00eden en sus recomendaciones y realicen una compra.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Alejarse de las im\u00e1genes \u201cideales\u201d:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los usuarios est\u00e1n cansados de las im\u00e1genes retocadas con Photoshop y de las vidas ideales de los influencers.<\/strong><\/li>\n\n\n\n<li><strong>Quieren ver historias m\u00e1s reales y aut\u00e9nticas con las que puedan compararse y en las que puedan confiar.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Creciente popularidad del contenido de v\u00eddeo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El v\u00eddeo sigue siendo uno de los formatos de contenido m\u00e1s populares en las redes sociales.<\/strong><\/li>\n\n\n\n<li><strong>Los influencers utilizan cada vez m\u00e1s v\u00eddeos para promocionar productos y servicios.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. La importancia de la cooperaci\u00f3n a largo plazo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Las marcas ya no se centran en promociones puntuales con influencers y prefieren cada vez m\u00e1s la cooperaci\u00f3n a largo plazo.<\/strong><\/li>\n\n\n\n<li><strong>Esto le permite construir relaciones m\u00e1s confiables con su audiencia y lograr resultados m\u00e1s sostenibles.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. An\u00e1lisis y medici\u00f3n del desempe\u00f1o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Las marcas se centran cada vez m\u00e1s en el an\u00e1lisis y en medir la eficacia de las campa\u00f1as de marketing de influencers.<\/strong><\/li>\n\n\n\n<li><strong>Esto le permite evaluar el retorno de la inversi\u00f3n y optimizar su estrategia de cooperaci\u00f3n con personas influyentes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusi\u00f3n:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El marketing de influencers en 2024 se est\u00e1 convirtiendo en una herramienta m\u00e1s compleja y multifac\u00e9tica.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas que quieran tener \u00e9xito en esta \u00e1rea deben mantenerse al tanto de las nuevas tendencias, utilizar herramientas y plataformas anal\u00edticas para encontrar y evaluar personas influyentes y construir relaciones a largo plazo y mutuamente beneficiosas con los l\u00edderes de opini\u00f3n.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","cases_taxonomy":[],"blog_taxonomy":[15],"class_list":["post-800","blog","type-blog","status-publish","hentry","blog_taxonomy-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B12 Marketing de influencers en 2024: nuevas reglas del juego<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b12-influencer-marketing-in-2024-new-rules-of-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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