{"id":735,"date":"2024-05-03T18:31:59","date_gmt":"2024-05-03T15:31:59","guid":{"rendered":"https:\/\/seowp.maximkuznecov.ru\/?post_type=blog&#038;p=735"},"modified":"2024-05-03T18:42:32","modified_gmt":"2024-05-03T15:42:32","slug":"c2","status":"publish","type":"blog","link":"https:\/\/smmstrategy.com\/es\/blog\/c2\/","title":{"rendered":"C2 Analysis of the campaign to launch advertising on Snapchat: working on mistakes."},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smmstrategy.com\/es\/blog\/c2\/#Introduction\" >Introduction:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smmstrategy.com\/es\/blog\/c2\/#Key_points_of_the_analysis\" >Key points of the analysis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smmstrategy.com\/es\/blog\/c2\/#Steps_to_fix_errors\" >Steps to fix errors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smmstrategy.com\/es\/blog\/c2\/#Review\" >Review:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company \u00abSMM Strategy\u00bb took on the task of analyzing the campaign for launching advertising on Snapchat, made by previous contractors, and identifying errors that could affect its effectiveness. In this article, we&#8217;ll look at key aspects of the campaign, as well as the steps taken to correct errors and improve results. Context: \u00abBright Ads was asked to undertake a review of a previous contractor&#8217;s Snapchat advertising campaign to identify shortcomings and optimize the strategy to achieve better performance.\u00bb <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_points_of_the_analysis\"><\/span>Key points of the analysis: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1. Target audience: \u25e6 An analysis of the target audience was carried out, errors in its definition and segmentation were identified, which led to insufficient relevance of advertising. 2. <\/p>\n\n\n\n<p>Creatives and content: \u25e6 An assessment of the quality of creatives and content used in the campaign revealed a discrepancy with the formats and audience expectations, as well as a lack of a creative approach. 3. Budget and resource allocation: \u25e6 Analysis of budget distribution showed irrational use of resources, lack of optimization and cost control. 4. Metrics and reporting: \u25e6 The analysis of key metrics showed unsatisfactory results, as well as insufficient transparency and timeliness of reporting. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_fix_errors\"><\/span>Steps to fix errors: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1. Revisit your targeting strategy: \u25e6 Additional research was conducted to more accurately identify the target audience and create personalized messages. 2. Updating creatives and content: \u25e6 New creatives and content were developed that corresponded to the formats and interests of the audience, taking into account previous mistakes. 3. Budget optimization and resource allocation: \u25e6 The budget was audited and resources were allocated taking into account the most effective channels and methods of promotion. 4. Improved metrics and reporting: \u25e6 New tools have been introduced to monitor metrics and timely reporting, and more stringent criteria for assessing results have been established. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Review\"><\/span>Review: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThanks to the analysis and corrective actions taken, our company was able to significantly improve the effectiveness of the Snapchat advertising campaign and achieve better results for our client.\u201d<\/p>\n<\/blockquote>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","cases_taxonomy":[10],"blog_taxonomy":[20],"class_list":["post-735","blog","type-blog","status-publish","hentry","cases_taxonomy-services","blog_taxonomy-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C2 Analysis of the campaign to launch advertising on Snapchat: working on mistakes.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smmstrategy.com\/es\/blog\/c2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C2 Analysis of the campaign to launch advertising on Snapchat: working on mistakes.\" \/>\n<meta property=\"og:description\" content=\"Introduction: The company \u00abSMM Strategy\u00bb took on the task of analyzing the campaign for launching advertising on Snapchat, made by previous contractors, and identifying errors that could affect its effectiveness. 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