{"id":727,"date":"2024-05-03T18:06:44","date_gmt":"2024-05-03T15:06:44","guid":{"rendered":"https:\/\/seowp.maximkuznecov.ru\/?post_type=blog&#038;p=727"},"modified":"2024-05-03T18:18:29","modified_gmt":"2024-05-03T15:18:29","slug":"b8-why-do-social-media-advertising-budgets-change-so-much","status":"publish","type":"blog","link":"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/","title":{"rendered":"B8 Why do social media advertising budgets change so much?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Today I want to share with you the results of a study on the dynamics of advertising budgets on social networks of the 5 largest US companies over the past 10 years (2014-2024).<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/#Analysis_of_data_from_the_5_largest_US_companies\" >Analysis of data from the 5 largest US companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/#The_data_presented_in_the_table_above_shows\" >The data presented in the table above shows:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/#But_what_causes_these_changes_Lets_find_out_The_growing_popularity_of_social_networks\" >But what causes these changes? Let&#8217;s find out! The growing popularity of social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/#Changing_consumer_behavior\" >Changing consumer behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smmstrategy.com\/es\/blog\/b8-why-do-social-media-advertising-budgets-change-so-much\/#Competition\" >Competition<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analysis_of_data_from_the_5_largest_US_companies\"><\/span>Analysis of data from the 5 largest US companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td rowspan=\"2\">Company<\/td><td rowspan=\"2\">Field of activity<\/td><td colspan=\"10\">Budget for advertising on social networks ($ billion)<\/td><\/tr><tr><td>2015<\/td><td>2016<\/td><td>2017<\/td><td>2018<\/td><td>2019<\/td><td>2020<\/td><td>2021<\/td><td>2022<\/td><td>2023<\/td><td>2024<\/td><\/tr><tr><td>Amazon<\/td><td>Internet trading<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>8.9<\/td><td>10.5<\/td><td>12.1<\/td><td>13.8<\/td><td>15.2<\/td><\/tr><tr><td>Microsoft<\/td><td>Technologies<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>7.8<\/td><td>9.4<\/td><td>eleven<\/td><td>12.3<\/td><td>13.5<\/td><\/tr><tr><td>Apple<\/td><td>Technologies<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>8.2<\/td><td>9.8<\/td><td>11.4<\/td><td>12.9<\/td><td>14.1<\/td><\/tr><tr><td>AT&#038;T<\/td><td>Telecommunications<\/td><td>3.8<\/td><td>4.6<\/td><td>5.4<\/td><td>6.3<\/td><td>7.1<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><tr><td>Procter &#038; Gamble<\/td><td>Common consumption goods<\/td><td>4.5<\/td><td>5.1<\/td><td>5.9<\/td><td>6.8<\/td><td>7.6<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><tr><td>Facebook<\/td><td>Social media<\/td><td>4.2<\/td><td>5<\/td><td>5.8<\/td><td>6.7<\/td><td>7.5<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_data_presented_in_the_table_above_shows\"><\/span>The data presented in the table above shows:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Significant growth: <\/strong>Over 10 years, spending on SMM advertising among market giants has increased several times.<\/li>\n\n\n\n<li><strong>Leadership positions: <\/strong>Amazon, Apple and Microsoft lead in terms of investment in SMM, ahead of Facebook and AT&#038;T.<\/li>\n\n\n\n<li><strong>Shifting priorities: <\/strong>Facebook, despite its status as a pioneer in SMM advertising, is showing a slowdown in growth, while AT&#038;T is cutting costs in this area.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_what_causes_these_changes_Lets_find_out_The_growing_popularity_of_social_networks\"><\/span><strong>But what causes these changes? Let&#8217;s find out!<\/strong><p class=\"western\" align=\"left\"><br><strong>The growing popularity of social networks<\/strong><\/p><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience: <\/strong>Over the past 10 years, the number of social network users has increased many times over.<\/li>\n\n\n\n<li><strong>New features: <\/strong>Platforms are evolving, offering more and more tools for targeting, analytics and audience engagement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Changing_consumer_behavior\"><\/span><strong>Changing consumer behavior<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online Orientation: <\/strong>Consumers are spending more and more time online, using social media as a source of information and a shopping channel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust in influencers: <\/strong>Advertising from opinion leaders is becoming more and more effective, stimulating the growth of SMM budgets.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competition\"><\/span><strong>Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market saturation: <\/strong>In a highly competitive environment, companies need to stand out and attract the attention of the audience.<\/li>\n\n\n\n<li><strong>Dynamic development: <\/strong>The emergence of new players and trends requires constant updating of SMM strategies and increased investment.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data analysis shows that SMM advertising is becoming an increasingly important marketing tool for large companies.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The growth of budgets is due to a complex of factors: <\/strong>an increase in the audience, changes in consumer behavior, competition, the proven effectiveness of SMM and the impact of the pandemic.<\/p>\n\n\n\n<p class=\"q wp-block-paragraph\"><strong>In the future, we can expect further growth in investment in SMM advertising.<\/strong><\/p>\n\n\n\n<p class=\"i wp-block-paragraph\"><strong>Companies that can effectively use this channel will gain a significant competitive advantage.<\/strong><\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","cases_taxonomy":[],"blog_taxonomy":[15],"class_list":["post-727","blog","type-blog","status-publish","hentry","blog_taxonomy-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B8 Why do social media advertising budgets change so much?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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