C9 Analysis of a Successful Facebook Contest Campaign: Steps to Success

Running a competition on Facebook is a powerful tool to attract audience attention and increase engagement. Let’s look at a successful example of a Facebook competition campaign from fitness product company Fit & Fab.

Steps:

1. Defining Goals: The company’s goal was to increase brand awareness and attract new followers to the Facebook page.
2. Selecting prizes: The prizes were branded sets of Fit & Fab products, including a water bottle, a fitness bracelet and a discount coupon for the next purchase.
3. Developing Rules:
   • Participants had to complete three simple steps:
   • 1. Follow the Fit & Fab Facebook page.
   • 2. Like and share the competition post.
   • 3. Leave a comment under the post, indicating two friends who might also be interested in the company’s products.
4. Content Creation: Attractive posts were created for the campaign with images of prizes and a description of the conditions for participation.
5. Promotion of the competition: The company used Facebook’s advertising capabilities to spread the word about the competition, as well as partnerships with bloggers and other fitness companies.
6. Interaction with participants: Throughout the entire period of the competition, page administrators actively interacted with participants, answering their questions and thanking them for their participation.
7. Evaluation of results: As a result of the campaign, more than 1,000 new subscribers were attracted to the “Fit & Fab” Facebook page, and the level of audience engagement doubled.

Conclusion:

Fit & Fab’s Facebook competition campaign is a successful example of how social media can be used effectively to achieve business goals. Correctly chosen prizes, clear rules and active interaction with participants allowed us to achieve a significant increase in subscribers and increased brand awareness.

Harald Brave

CEO | Founder

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