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Case: How CrystalClear optics used Instagram Live to present new contact lenses for people with astigmatism Introduction: CrystalClear Optics contacted us with a request to hold a presentation of new contact lenses for people with astigmatism via the Instagram Live platform. In this case study, we look at how our social media marketing company helped CrystalClear achieve success and attract new customers. Context: «CrystalClear Opticians had developed innovative contact lenses for people with astigmatism and were looking for an effective way to introduce them to a wider audience. We were hired to host a product launch via Instagram Live.» Step 1: Content preparation: «We worked with the CrystalClear team to develop the content for the presentation, including a brief description of the product, its benefits and instructions for use.» Step 2: Create an attractive image: “We helped the optics create a compelling presentation experience, including unique designs and decorations that reflected the brand’s vision and style.” Step 3: Presentation via Instagram Live: “We hosted and hosted the launch of the new contact lenses via Instagram Live, delivering high quality visuals and audio for the ultimate experience.” Step 4: Interaction with the audience: “During the presentation, we actively interacted with the audience, answering questions, asking surveys and offering advice on choosing lenses.” Results: «Through an Instagram Live presentation, CrystalClear was able to reach a wider audience and increase interest in their new contact lenses for people with astigmatism.» Review from «CrystalClear» optics: “We would like to thank the company for the work they did to present our new product via Instagram Live. Their professionalism and creative approach helped us achieve a successful result and attract new customers.”
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