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C14 How a small business attracted customers through TikTok: a success story

TikTok has become a powerful tool for small businesses seeking to attract new customers and increase their audience. In this article, we will look at the successful history of a small business that used TikTok to attract customers and expand its brand.
Faced with a challenge:
Small businesses often face the challenge of attracting new customers in a competitive environment. It may be difficult for them to compete with large companies with large marketing resources.
Analysis of the current state:
Before using TikTok, a small business analyzed its current situation and found out that they needed to attract new customers and increase their brand awareness.
Strategy development:
The business developed a strategy for using TikTok, which included:

  1. Creating original and engaging content that reflected the unique features and values of the brand.
  2. Using popular trends and challenges to attract the attention of the audience and increase the chances of viral distribution of content.
  3. Interact with the audience by answering comments and questions, as well as creating content that responds to the interests and requests of subscribers.
  4. Conducting advertising campaigns to expand the reach of the audience and attract new subscribers.

Using the right tools:

The business has used various TikTok tools such as filters, effects, music tracks and stickers to make its content more interesting and appealing to the audience.

Measurement and analysis of results:

After launching the TikTok campaign, the business analyzed the results and found a significant increase in the number of subscribers and an increase in the number of orders. They also noted an increase in their brand awareness and an improvement in their image in the eyes of customers.

The results obtained:

Thanks to the successful use of TikTok, a small business has managed to attract new customers, increase its audience and improve its brand. They also received additional benefits in the form of increased sales and increased customer loyalty.


“TikTok has become an incredibly powerful tool for us in attracting new customers. We are surprised by the effectiveness of this platform and glad that we decided to use it for our business.” – Alexey Petrov, the owner of a small business.


The success story of this small business confirms that TikTok can be a powerful tool for attracting customers and increasing brand awareness. This example can serve as inspiration for other small businesses looking for new ways of marketing and promotion.

С1 How brand X increased its audience by 30% in a month

Every brand strives to expand its audience on social media to attract more potential customers and strengthen its presence in the online world. Brand X, which specializes in selling unique clothing for an active lifestyle, was faced with the challenge of growing its audience. In this case study, we look at how Brand X was able to increase its audience by 30% in one month through an effective social media strategy.

When faced with a challenge:

Before the campaign began, Brand X was faced with the problem of a limited audience on social networks, which hindered its further growth and development. The main task was to attract new subscribers interested in the brand’s products and increase the involvement of the existing audience.

Analysis of the current state:

Before developing a strategy, Brand X conducted an analysis of its current status on social media. They identified a lack of activity on their accounts, low audience engagement, and limited opportunities to attract new followers.

Strategy Development:

Brand X has developed a comprehensive promotion strategy, including:

  1. Create quality and engaging content that reflects their brand identity and values.
  2. Increasing activity on social networks through regular publications and interaction with the audience.
  3. Using targeted advertising to attract new subscribers and expand your audience reach.
  4. Conducting competitions and promotions to stimulate engagement and increase the number of subscribers.

Using the right tools:

Brand X used a variety of social media tools, including analytics, campaign management, and post automation, to effectively execute its strategy.

Measurement and analysis of results:

Measurement and analysis of results: At the end of the campaign, Brand X analyzed the results and found that their audience had increased by 30% in a month. They also noted increased audience engagement and increased brand awareness.


Thanks to an effective social media strategy, Brand X was able to attract new followers and increase its audience by 30% in just one month. This success confirms the importance of the right approach to promotion on social networks and active interaction with the audience.

Quotes:”We were pleasantly surprised by the results of our social media campaign. A 30% increase in our audience in just one month confirms that our strategy was correct and effective.” – Anna Ivanova, Marketing Director of Brand X.


The case of Brand X demonstrates how the right social media strategy can lead to significant audience growth and strengthen the brand’s position in the online world. This experience can serve as an example for other companies looking to expand their social media presence and attract new customers.

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